Beauty News Wrap: Westfield, GHD and More
24th OF September 2012
In all things beauty and newsy this week, homegrown sustainable label, SOSUME, has updated their online store and invites you to get shopping, GHD to launch National Good Hair Day on October 4 and introducing the Westfield Style Kit.
Hair styling and straightening favourites of women world wide, ghd has announced Thursday 4th October 2012 as the inaugural National Good Hair Day (NGHD)!
ghd know how you love to get that salon hair look at home, so to celebrate National Good Hair Day and thank its fans, ghd will launch a nationwide competition on the ghd Australia Facebook page on September 21 2012, encouraging ghd users to upload and share a photo of their ‘good hair day’, showcasing their ghd styling skills.
The competition will be judged by a panel of ghd style experts and winners announced on Friday October 12! Get styling!
Image credit: ghd
Rescu knows you don't have to leave the house to get expert advice (hello..) and Westfield have cottoned on with personalised on-trend fashion and beauty advice at home and in centre, with the new online Westfield Style Kit over the spring summer season.
The Style Kit addresses the 4 core fashion needs of Australian women: Understanding your body shape – use the Body Shape Calculator to identify your shape (apple, pear, hourglass, rectangle, inverted triangle) by entering your bust, hip and waist measurements. Once you know your shape, receive tips and product recommendations from the Westfield Stylists.
Identifying the latest season items to buy to reflect your personality – take the simple Style ID quiz to discover your unique style personality (classic, bohemian, glam rock, creative, minimal). Receive product recommendations to dress for your Style ID with celeb inspired looks to help you.
Assessing your beauty regime – take the new beauty quiz, Your Beauty Report Card, and receive customised beauty advice for your age group (20s, 30s, 40+). Product recommendations and tailored advice are available via your own Beauty Tutor.
Shopping for your budget and moving away from conventional budget tips, the Westfield Cost Per Wear Index allows you to consider how often you will wear an item weighted against its cost. Brilliant!
Leading homegrown sustainable label, SOSUME, has updated their online store and invites you to get shopping, with a 30% discount off all full priced items.
New sections on www.sosumeclothing.com include:
* Sample sale (shop the limited edition pieces that did not go into production)
* Home & Body (check out the luxe eco cushions!!!)
* Organic Cotton (OC) Essentials - a NEW more price pointed range than the modal silk collection pieces. Bag three packs of tees/tanks/ dresses from $89 to $119!
So get shopping and feel good about it!
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