Chip Chop! and Australis Collaborate on Tote Bags

18th OF February 2012

Australis, Australian beauty brand has teamed up with Melbourne based clothing and accessories label, Chip Chop! to create a range of slogan tote bags.

Chip Chop!, Melbourne based clothing and accessories label was established in 2006 and his best known for making 'the humble tote bag famous' due to it's early collection of printed canvas tote bags. Chip Chop! uses punchy, powerful graphics to convey playful messages that engage the wearer or passer-by.

Australis, Australia's favourite beauty brand has been innovating and creating affordable products for the face, eyes, nails and lips for 25 years. Australis caters to everybody from the beauty savvy, right through to those who strive for an everyday fresh look.

Together the brands have created the perfect tote for all occasions.

Hannah Chipkin from Chip Chop! said, "Being approached by Australis and asked to create some slogan totes, was a very fun and exciting project. The brief was simple and very open - 'to get girls excited about putting on make-up' - as if you need any help with that! So we set about coming up with various slogans that centred on and around the fabulous, fun world of make-up."

The result? Two playful totes - 'Make Me Up Before You Go-Go' - playing on George Michael's 80s hit, because every girl needs to doll herself up before she goes out. And 'Put the Make Up in the Bag and Nobody Gets Hurt' - highlighting just how crazy girls can get about cosmetics - 'It's a (Lip)Stick Up'. Both bags promote having fun with make-up and above all not taking it too seriously.

 

The totes are valued at RRP $39.95

Available from April 9th with every purchase over $25 or more on any Australis product

Available from Big W, Priceline, Target and selected Pharmacies 

 

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