Emma Watson's New Lancome Campaign

7th OF February 2012

Emma Watson been is Lancome's new face for their 'Rouge in Love' lipstick line. The English actress adds this latest campaign the her list of fashion credentials which including fronting campaigns for Burberry and designing her own fashion line, but Emma still isn't sold on her own personal style!

Emma Watson believes her fashion sense is boring.

The 'Harry Potter' actress - who has fronted campaigns for Burberry and designed her own range of clothes for People Tree - is renowned for her fashion acumen but she claims she has a casual style which isn't very exciting.

She told French Elle magazine, "My problem is that I am a little bit boring. I don't wear designer bags or big sunglasses. When I don't have to play Emma Watson in public, I'd rather not put myself out there. I have to be more careful with my look in my everyday life."

Emma is also the face of and ambassador for Lancome beauty and says the brand embodies "everything I like". She explained, "I would have never lent my image to a brand if I didn't feel in perfect harmony with it! Lancôme embodies everything I like: France, where I was born, quality and stars who I admire for their sincerity and charm, like Julia Roberts or Penélope Cruz."

"And, most of all, Lancôme allowed me to work the way I wanted to. I appreciated that a lot."