Lancôme Welcomes Internet Superstar Michelle Phan to Australia

13th OF July 2012

The darling of online beauty, who boasts over 300 million views of her on YouTube tutorial's, is set to take Australia by storm over a whirlwind few days. Michelle Phan is set to bring her insights, tips and knowledge to our town, in a tour of Sydney and Melbourne with Myer.

The global online makeup blogger for Lancôme, Michelle Phan has over 1 million subscribers on her YouTube channel solidifying her as one of the biggest online celebrities of our day.

A self-taught makeup artist, Michelle transformed her favourite hobby into something that has inspired people around the world. Her first video, "Natural Looking Makeup Tutorial," was filmed in Spring 2007 and was uploaded to YouTube that May.

Since then, she has created and posted more than 100 videos, each filmed and edited by Michelle alone, using her very own video camera and the iMovie software on her MacBook Pro. Her video subjects range from basic how-to's to elaborate transformations into a range of characters, from Snow White to Lady Gaga.

Lancôme Australia and Myer invite you into Michelle's world to discover, learn and even meet the number one online beauty personality. Myer General Manager - Cosmetics Liz Webster remarks, "We are thrilled to have internationally renowned beauty blogger, Michelle Phan, at Myer for two exclusive in store appearances. Millions of women around the world look to Michelle for tips and inspiration; she's one of the most influential people in the beauty industry today. It will certainly be an unforgettable customer experience."

Michelle Phan's appearances:

Sydney City Myer - 2ndAugust 2012

Melbourne Mural Hall - 3rd August 2012

Jump onto Lancôme Australia's Facebook page at https://www.facebook.com/#!/LancomeAus to view the most up to date details around Michelle Phan's visit to Australia.