New Products to Repair Damaged Hair
5th OF July 2012
Are you stuck in a hair rut? Come to your wit’s end with your split ends? We’re midway through the year and while you’ve been stressing about Tax Time, we suggest you indulge in a little Hair Time. We’ve got new professional and off the shelf products to treat and care for your crowning glory plus expert advice to keep it in top shape.
By Anna McDougall
Rescu: What are the key culprits for hair damage?
Lais Koelle, Pantene Senior Scientist:
Damaged hair can be caused by many factors, including scalp problems, like dandruff, styling, and external aggressors such as UV rays, heat and pollution. For example, when hair is coloured, relaxed or permed, its natural conditioning and protective layer, known as the F-layer, is removed, affecting the hair structure. The F-layer acts as a sort of raincoat for the hair strand, so when this layer is removed, hair no longer has its protective raincoat, which explains why chemically treated hair structures soak up water like a sponge. The F-layer is also responsible for keeping the cuticle smooth, which is what makes hair reflect light and shine. Also, remember that frequent heat styling ultimately damages hair; if you want healthy hair that shines everyday, it's best not to resort to blow dryers or straightening irons too often.
Rescu: How can we repair damage once it's done?
Lais Koelle, Pantene Senior Scientist:
Damage tends to accumulate over time, so it is essential to adopt a good haircare ritual that comprises of shampoo, conditioner, rinse-off and/or leave- treatments as well as regular hair masks that provide repair to nourish and restore your hair's health. For split ends, that is a very common type of hair damage, for example, the Pantene Daily Moisture Renewal collection is highly recommended as it targets the most damaged parts of the hair, such as the hair tips, which tends to be prone to developing into split ends overtime. An important third step following your shampoo and conditioner, the Split End Fuser was designed for severely damaged hair with split ends, it integrates Pantene's Pro-V science with innovative technology to repair and fuse split ends.
Pantene Pro V Intensive Damage Repair Oil
For soft and shiny hair, say goodbye to dryness and split ends with the Pantene Pro-V Intensive Damage Repair Oil. The Repair Oil is a leave-on treatment will nourish your hair from the moment you slick it on without adding greasy residue or weight to your hair. It works to fight frizz and helps repair damage by coating each strand with the oil sealing the cuticle to help protect hair from breakage. The formulation protects the hair’s cuticles from the outside, while working to prevent protein loss from inside of the hair shaft. Silkening proteins allow even distribution through the hair and easy absorption by the hair shaft for clean, bouncy locks after each application.
RRP: $9.99 Available from leading supermarkets and pharmacies
Wella Pro Series Moisture Treatment
For maximum smoothness and your sleekest hair yet, try Wella Pro Series Moisture Treatment. The moisture added to the hair cuticle, smoothes the hair leaving it easy to manage and tangle-free and adds moisture, smoothness and shine. Serious salon quality for less - start your day without fly-aways!
RRP: $7.99 Available from Wella salons nationally www.wellaprofessionals.com.au
Dove Daily Treatment Conditioner – Dry Repair
Bring back the oomph to your hair. For a super shine every day, the Dove Treatment Conditioner is a super-conditioner designed to be used in place of a daily conditioner. Combine Dove's advanced serum with a built-in treatment to and hey, presto! Nourished and repaired damaged hair! The cream formulation repairs damage and dullness by sealing lifted cuticles and intensely nourishing hair while the treatment fills even the smallest and driest cracks on the hair shaft to restore lost moisture and hair strength.
RRP: $8.41 Available from leading supermarkets, variety stores and pharmacies nationally
Matrix Total Results Repair MIRACLE Break Fix Leave-In Elixir
Get the luxe treatment with the Matrix high performance treatment has been specially developed for fragile and breakable hair.
Restore your hair’s strength with this luxurious leave-in treatment feature’s Matrix’s innovative Cuticle Rebond Technology™ to restore life and health to damaged hair. A blend of Ceramide and Amino Silicones deeply reconstruct the hair fibre for salon perfect results. This blessing in a bottle Instantly resurfaces brittle strands as it recharges healthy shine to take you from work to play.
The Matrix Total Results Repair collection ranges between $15-$24.95. Available from selected salons nationally, find your nearest salon at http://www.matrixaustralia.com/
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