Chain Store Game

12th OF February 2012

We’ve taken the stress out of your clothes shopping with a breakdown of five of Australia’s major fashion chain stores - a guide on where to stock up on trendy items and where to invest in timeless pieces.

By Sangeeta Kocharekar

Sportsgirl

This major chain store is a mecca for stylish girls across Australia. Bright colours and detailing make their clothes a standout. Sportsgirl designers trawl the globe to create fashion forward cuts and patterns.

Who Will Love: Trendy girls and hip young women

Price Range: $20 - $150

RESCU Loves: Embellished tops and funky denim jeans

Portmans

Chic women flock to this store for quality, well-tailored pieces. Portmans clothing flatters women of all shapes and sizes. Shop for work clothes and casual day wear at this chain store.

Who Will Love: Ladylike women of all ages

Price Range: $40 - $170

RESCU Loves: Loose tops and knee length dresses

Zara

This Spanish import finally hit our shores last year with long lines snaking around the store. With versatile, well-made clothes perfect for both a day at work and for a night out, it’s no wonder this chain has a cult following, even among celebrities. Looking European chic is easy with Zara’s overwhelming selection.

Who Will Love: Professional women and trend setters

Price Range: $40 - $200

RESCU Loves: Structured dresses and loose-fitting trousers

Dotti

Looking fashionable on a budget is easy with Dotti’s ever changing range of fun and youthful stock. Choose from a selection of the latest trends of denims, dresses, tops, and jackets.

Who Will Love: Money savvy, fashion conscious girls

Price Range: $20 - $80

RESCU Loves: Peter pan collared blouses and tight blazers

Supre

This inexpensive guilty pleasure store is a one-stop destination for trendy party wear and casual, daytime attire. Stock up on basic tees and fun evening-wear at cheap prices. Best of all, no one will guess how little your outfit cost!

Who Will Love: Stylish women

Price Range: $8 - $50

RESCU Loves: Party mini dresses and festival-wear