World Luxury Week To Open In Abu Dhabi
25th OF October 2012
Never heard of Abu Dhabi? You soon will.
Fashionistas worth their salt will be flocking there for the first World Luxury Week in November.
MO Luxury reports that the world-first event is a celebration of the highest end of fashion, from couture to pret-a-porter.
Why Abu Dhabi? The Middle East is one of the world's biggest buyers of luxury goods - oil wealth means that the region is drenched in designer possibilities, and many luxury retailers are contemplating expanding into the area.
It's also perceived as more chic and less over-the-top than its neighbour, Dubai, which has now become associated with wealthy people behaving badly.
The World Luxury Week's home, the Jumeirah at Etihad Towers, is one of the most prestigious hotels in the region, and that's saying something.
So what's the schedule? Apparently haute couture, sponsored by BMW Mercedes, will dominate the first part, followed by ready-to-wear in the last few days.
One aspect RESCU loves? That this World Luxury Week will put the spotlight on luxury Middle Eastern designers who require a leg up in Europe and America.
After all, one of the biggest gown success stories, Zuhair Murad, who now clothes the likes of Blake Lively, Kristen Stewart and Beyonce, is originally from Beirut, and broke onto the global scene after a collaboration with Mango.
We're guessing a few more local wonders will break the big time this November.
Image: World Luxury Week.