|  | We know that you know that organic skin care is one of THE hottest growth areas in the beauty biz. But do you know Juice Beauty: the latest Californian, celebrity-loved export? Well you should - we insist - and here’s why; 1. All Juice Beauty products are based on formulas that are up to 95% certified organic - something which can’t be said for all brands claiming to be organic. 2. The buzz about the range is brilliant but also a no-brainer to comprehend; it’s all about the innovative organic juice base. Organic juice has been proven to be up to 50% richer in nutrients than non-organic juice. Most organic brands use a water base (that’s not necessarily organic or pesticide-free). 3. Juice Beauty sources the purest, most effective organic ingredients from family-run farms that specialise in sustainable organic farming. Juice Beauty staffers scour the globe (Guatemala, Costa Rica, Honduras, Canada, Madagascar, Northern Morocco, and across the US) in the pursuit of nature’s finest. 4. In addition to sourcing the juiciest of ingredients, Juice Beauty formulas are charged with antioxidant technology which combines the awesome anti-ageing powers of alpha-lipoic acid, coenzyme Q10, DMAE, peptides, fat-soluble Vitamin C and essential fatty acids. 5. As they say in the States, “Enough already!”. Take your own whirl through the range and see just how juicy (your) life could be.  | |