Rebecca Judd, Fifi Box, Philip Treacy and more attend the Fashions on the Field 2012 launch

1st OF November 2012

Fashions on the Field 2012 kicked off yesterday with famous faces, including Myer racing ambassadors Rebecca Judd, Kris Smith and Alison Saville, Fashions on the Field hosts Fifi Box and Jeff Banks, renowned milliner Philip Treacy plus Swisse ambassadors Ashley Hart and Jessica McNamee, all trackside to herald the beginning of this year's Melbourne Cup Carnival.

Image one: Myer Racing Ambassador Rebecca Judd & Myer Menswear Ambassador Kris Smith, Credit: Getty Images

Celebrating 50 years of Fashions on the Field at Flemington, Australia’s largest outdoor fashion event has now returned to the two-story Myer Fashions on the Field enclosure at the Victoria Racing Club on the famous Flemington front lawn.

Image two: VRC International Style Ambassador Philip Treacy OBE & Annaleise Smith, Credit: Getty Images

In a special appearance 69-year-old Margaret Gaudion (nee Wood), who was crowned the very first winner of Fashions on the Field 50 years ago, returned to Flemington to mark the event that changed her life.

Celebrity chef George Calombaris was also on hand to talk through the menu he has designed especially for the Swisse marquee, ensuring all ingredients were sourced locally here in Australia.

The Myer Fashions on the Field state finalists representing WA, SA, QLD, NSW and TAS, and the Online People’s Choice Award Winner were also in attendance, donning their winning outfits in which they competed for the Women’s Racewear National Final.

Image three: Myer Fashions on the Field State Finalists and Online People’s Choice Award Winner with 1962 Fashions on the Field Winner Margaret Gaudion (nee Wood) and 2012 Myer Fashions on the Field Ambassador Alison Saville, Credit: Getty Images

The Victorian winner will be selected on Oaks Day ahead of the National final.

This year’s competition again boasts a phenomenal prize pool valued at more than $400,000, including a brand new Lexus IS 250C F Sport convertible, TCL Entertainment Package, Myer shopping sprees, Longines watches, Antler luggage, weekend stays at the Sofitel Melbourne on Collins and much more.

Follow the competition on twitter @MelbCupCarnival and join in the conversation using the hashtag #50yrsMFOTF, or instagram @flemington_fashion

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