Georgia May Jagger announced as new face of Roberto Cavalli Fragrance
21st OF September 2012
Roberto Cavalli announced today that UK model Georgia May Jagger, the youngest daughter of singer Mick Jagger, is set to be the face of his new Cavalli fragrance, Just Cavalli for Women.
Upon the announcement 20-year-old Jagger said: “Roberto Cavalli is a great designer. The Just Cavalli brand is very sexy, young and cool. Each collection is very contemporary and colourful; it is clearly for the younger generation who wants to have a trendy look.”
“It is the first fragrance that I have ever done so it is a huge honour!” the young model excitedly added.
Commenting on his decision to appoint Jagger as his latest ambassador Cavalli said: “Georgia is the perfect choice to incarnate Just Cavalli. She is a playful temptress.”
Jagger has been modeling since the age of 16 and in 2009 was named “Model of the year” at the British Fashion Awards.
Recently, she starred in the fashion show set for the closing ceremony of the London Olympic Games, alongside supermodels Kate Moss and Naomi Campbell.
Jagger will now appear worldwide in the print and TV ad campaign for the new Just Cavalli fragrance, which hits counters early 2013.
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