Rochas Signs Olivia Palermo as New Fragrance Ambassador

17th OF February 2012

Olivia Palermo has been announced as the new ambassador for an upcoming Rochas fragrance launch. This isn't the first time the model, reality star and socialite has promoted a brand having previously fronted fashion labels, Mango and Hogan.

It has been announced that Olivia Palermo is the new ambassador for an upcoming ROCHAS fragrance launch. About this Olivia Palermo said, “I am so excited to be working with ROCHAS; fashion has always been such a big part of my life and I love how ROCHAS exudes a woman’s femininity but is still unexpected.

“While ROCHAS has engrained French roots, I think every woman can get the sense of ‘joie de vivre’ and confidence in their style that the Parisians emanate. I always like to be a bit more fashion-forward and playful in my style choices when I visit Paris! “ P&G Prestige Vice President, Bill Brace says, “"We are delighted Olivia is joining ROCHAS as ambassador for an upcoming fragrance campaign. Her natural sense of style and classic elegance are a perfect fit with what ROCHAS stands for."

Olivia Palermo is a beautiful modern woman, naturally chic, with a unique take on style. Often appearing in the front row of fashion show’s and gracing the celebrity style pages of magazines, Olivia recently launched her own lifestyle website, www.OliviaPalermo.com which features travel and fashion features.

Established in 1925 and defined by its typical French heritage ever since, the House of Rochas re-launched its fashion division in 2009 and has garnered great International critical acclaim for its ready-to-wear collections and boasts some of Europe’s best-selling fragrances including the Eau de ROCHAS trio”.