Call us your digital BFF, your virtual big sister, or your trusted daily dose of advice.
But whatever you do, please don’t call us a “women’s magazine.” (We’re so much more.)
At RESCU, we provide an astonishing amount of expert advice, every single day — up to 8 fresh articles, videos & reviews every 24 hours, to be precise.
We’re here to help you make better decisions about how to spend your money — and how to spend your time.
We know that you’re already fabulous, but we want you to dial up your life to the max — by sharing the crème de la crème in fitness, fashion, beauty, intimacy & relationships, personal finance, career & business, and more.
Most of all we’re here to keep you fabulously connected. We give you a direct line of access to some of Australia’s hottest celebrity voices and once-in-a-lifetime opportunities to snag ultra-luxe products & experiences from our brand partners (last year, we gave away a slew of free La Prairie facials. And that’s just the beginning...)
When you turn to RESCU, you’re getting fresh & accurate advice for your unapologetically fabulous life — plus a few fantastic surprises, along the way.
Meet The RESCU Team:
Bahar Etminan- Founder and Editor RESCU.com.au
Business prodigy, beauty savant, former CEO of Brandmakers & the founder (and fearless leader) of RESCU. Before launching RESCU, Bahar worked in the beauty & cosmetics industries — and her career history reads like a high fashion fairytale.
At 24, she was headhunted by FJ Benjamin — former leading importer and distributor of Luxury Brands — and joined the company as National Sales and Marketing Manager for Gucci Timepieces.
Within one year, Bahar was promoted to General Manager of BMI — a wholly-owned subsidiary of FJ Benjamin — where she reigned over the entire portfolio for the Luxury Timepieces Division: Gucci, Hugo Boss, Bell & Ross, Fendi, Swiss Army and Movado.
At 27, she became the youngest-ever Brand General Manager for Bobbi Brown and Origins. And at 28, she moved to Paris to source products for the launch of her own beauty distributor, Brandmakers.
Just after her 30th birthday, Bahar created Australia’s first e-commerce store for cosmetics, anchoring herself as an online media visionary.
In just a few short years, RESCU evolved from an e-commerce store into a pure publishing lifestyle empire — with over 43,000 subscribers & 14,800 Facebook fans, and some of the hottest celebrity experts in the nation.
Today, Bahar is the CEO & lead editor of RESCU.com.au — and she brings her considerable PR, branding, business direction & digital media expertise into each & every one of our brand partnerships.
Chloe Schneider - Online Producer
Anna-Louise McDougall- Beauty Writer
Michelle Balogh - Health and Lifestyle Intern
Bianca Healey - Fashion Intern
Keeva Stratton - Film Reviewer
Jennifer Thorpe - Fashion Writer, Shopping
Lady Friday- Intimacy Writer
Rachel Bird- Design
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